Jascha Kaykas-Wolff

Jascha Kaykas-Wolff

Job Title: Chief Marketing Officer

Company: Mozilla

As Chief Marketing Officer, Jascha Kaykas-Wolff leads Mozilla’s global marketing strategy and organization.

Jascha believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices and marketing technology. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally.

Prior to joining Mozilla, Jascha most recently served as CMO for BitTorrent, CMO for Mindjet, senior vice president of marketing and customer success at Involver and he previously headed Global Marketing for Webtrends. He also has experience at Microsoft and Yahoo!

Jascha’s marketing specialties span B2C and B2B including product positioning, marketing strategy, marketing technology, demand creation, brand building, brand repositioning, organizational improvements, agile marketing, and sales enablement.

Outside of work Jascha is a passionate volunteer and mentor with TheLastMile.org. He published Growing Up Fast with Kevin Fann in August 2014. He calls Marin County home with his wife Rebecca, 3 whip-smart children, 1 grey haired hamster, 2 frogs, 6 or 7 fish and one cat that wants to eat them all.

Speaking at the following:

2.15pm - 3.00pm
Discussion Group 1A: Building a Customer-Centric Data Strategy and Breaking Down Organizational Data Pockets

Highlighting how you can maintain your CCO and improve customer retention, loyalty and acquisition through rigorous customer intensive data insight processes. What should you consider when contextualizing data captured from consumer behavior including the potential for external data leverage? Improving ROI on customer interactions through applied data science and communicating findings to all levels of… Read more.

9.45am - 10.15am
Keynote Presentation: Rethinking Customer Data Collection

Contextualizing customer data capture as a marketer and evaluating the process and analytics behind a customer-driven data strategy. Case studies on the risks associated with personal data and lessons learned from Mozilla. The Privacy Piece – assessing the business benefits of the ethical use of customer data.