Mike Rowland

Mike Rowland

Job Title: Director, Digital

Company: West Monroe Partners

Mike Rowland is a director in West Monroe Partners’ Customer Experience practice, specializing in digital solutions. He has more than 15 years of experience in digital strategy, innovation, management, and measurement. Mike is an experienced senior executive with strong global business experience in providing digital leadership to an array of organizations, creating significant and measurable business value. He has deep experience and expertise in digital strategy, customer experience, analytics and reporting, collaboration strategy, demand generation, loyalty programs, social media, and marketing.

Speaking at the following:

2.15pm - 3.00pm
Discussion Group 1A: Building a Customer-Centric Data Strategy and Breaking Down Organizational Data Pockets

Highlighting how you can maintain your CCO and improve customer retention, loyalty and acquisition through rigorous customer intensive data insight processes. What should you consider when contextualizing data captured from consumer behavior including the potential for external data leverage? Improving ROI on customer interactions through applied data science and communicating findings to all levels of… Read more.