Customer Data & Analytics Focus Day


09:00- 09:15

Focus Day Chairman’s Remarks

Kyle Wierenga
Director of Analytics & Measurement - Aimia

9:15am- 10:30am

Using data, monitoring and real-time analytics to improve your customer experience, loyalty and personalization strategies

• How to maintain long-term business growth through customer engagement • Loyalty and retention strategies through data driven customer analytics • How to create a data focused personalisation program for your customers • Meeting customer expectations matching product/service offerings through the use of insights and analytics • Using data and analytics to increase customer engagement,… Read more.

Kyle Wierenga
Director of Analytics & Measurement - Aimia

10:30am- 11:00am

Morning Coffee

11:00am- 12:00pm

Leveraging data and analytics to enhance the customer journey

• Business and organizational optimisation through predictive and advanced analytics • Using predictive analytics tools to increase the speed of decision making • How to make use of new customer insights to improve the existing customer journey • Creating a 360 degree view of the customer • Understanding Customer Lifetime Value Analytics to build real… Read more.

Rouben Karakachian
Director CRM Optimization - Hilton Worldwide

12:00pm- 1:00pm

Using data and analytics to your overall business advantage

• Choosing the right data at the right time through the right channels • How carefully selected data and appropriate analytics inform business agility and enable strategic decision making • Remaining competitive, and ahead of the pack, through data driven innovation • How can you turn data into actionable insights • Aligning your business based… Read more.

Marc Riesenberg
Vice President, Customer Experience - Bridgeport Education

1:00pm- 2:00pm


2:00pm- 3:00pm

Refining customer experience through Big Data Analytics

• Storytelling using Big Data to elevate the customer journey • How customer behaviour and insight, derived from Big Data, can cultivate innovation • Defining a Big Data strategy that will influence the future of the business • Using Big Data to create a captivating personalised experience for each customer

3:00pm- 4:00pm

Aligning data and analytics strategies with overall business goals

• Big Data and analytics to support the business plan • Data and analysis business process optimisation for improved decision making • Restructuring business units that will enable data and insights to be used in the decision making process • How to align your data strategy with your business strategy