Defining the role of the Chief Customer Officer

A dictionary definition of a Chief Customer Officer is as follows: “A chief customer officer (CCO) is the executive responsible in customer-centric companies for the total relationship with an organization’s customers. This position is relatively new addition in the CxO hallway, and was developed to provide a single vision across all methods of customer contact.”

But one cannot simply go by dictionary definitions alone. The permutations and transformative nature of the role can make it transitional in nature. This is why we have assembled some of the countries more interesting CCOs to talk about their journey thus far.

These are some of the CCOs you will meet:

Matt Laszlo, Executive Vice President & Chief Customer Officer, The Clorox Company
Tanya Hudson, Chief Customer Officer, Washington Gas & Light
Lisa Margosian, Chief Customer Officer, Girl Scouts of USA
Anahita Reilly, Chief Customer Officer, GSA
Dave Nelson, Chief Customer Officer, Armstrong Companies

Mark off the following sessions that will go into detail around the role of the CCO:

Defining the path of the next generation Chief Customer Officer
The Chief Customer Officer’s most influential asset: creating meaning through Storytelling
Organizational barriers to achieving customer-centric goals
Next generation customer centricity: driving innovation and developing the future of your business

 

For more information on how to attend, contact us today. See you in 2018!

Leave a Reply

Your email address will not be published. Required fields are marked *