Ben Lawder

Ben Lawder

Job Title: Vice President Customer Experience & Insights

Company: Equifax

Dynamic, award-winning executive specializing in Customer Experience, Customer Insights, Strategic Marketing, and Competitive Intelligence with a track record of rapid progression in both management consulting and corporate roles. Energetic communicator with the ability to deliver keynote speeches, lead boardroom conversations, enable sales teams, and partner with individual clients. Strong writer skilled at creating engaging content and storyboard-style PowerPoint presentations. Inquisitive analyst capable of synthesizing customer insights, competitive information, market trends, and internal data into meaningful recommendations and actionable insights for stakeholders. Proven team leader with strong record of hiring, developing, and managing managers, senior individual contributors, and junior talent. Motivated visionary with ability to both set strategy and execute on recommendations, especially in ambiguous, constantly changing environments. Well-traveled, global-minded professional with demonstrated ability to collaborate across borders and cultures.

Speaking at the following:

9:15am - 9:45am
Keynote: Equifax Case Study

• Leading through a customer crisis • Acting rapidly to transform CX strategy • Facing up to one of the biggest data breaches in history • Bringing the entire business together to put the customer first • The many hard lessons learned