Holly Hacker

Holly Hacker

Job Title: Director, Direct Sales & Customer Experience

Company: Vita-Mix Corporation

Accomplished, online marketing, brand and research professional with broad marketing experience, encompassing global interactive marketing, search engine and social media marketing, strategic planning, brand building, qualitative & quantitative research, event planning, creative development, sales promotion and visual merchandising, with the ability to provide innovative, enthusiastic and energetic leadership and guidance in a team environment. Focused on achieving continuous, improved business performance and building excitement and buy-in for branding and marketing initiatives across an organization.

Specialties: Online Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Branding, Consumer Research, Usability, Online and Retail Merchandising, Event Planning, Sales promotion

Speaking at the following:

4:45pm - 5:30pm
Panel discussion: Customer Experience in the Digital Age

Why you need a comprehensive digital strategy Digital transformation is not governed by internal factors but by external customer expectation Digital transformation is unstoppable: transform or perish Digitisation has changed consumer behaviour for good Integrated IT systems are the present not the future

11:15am - 12:00pm
B3: The Chief Customer Officer as storyteller

• Why storytelling is a vital asset to the Chief Customer Officer • Collect, process and understand data, extract value, visualise and communicate its significance • Going beyond to explain, enlighten and engage internally to effectively drive change • Merging two key skills: insights and communication – what are the challenges and pitfalls