Mike Frey

Mike Frey

Job Title: Chief Customer Officer

Company: The Wenger Group

Speaking at the following:

2:00pm - 2:45pm
A1: Mapping the B2B Customer Journey

• What does the B2B environment look like – the complexities of B2B • B2B v B2C: how do customers differ • Budgets, time frames, approval, project scope, expectations and relationships • How can you develop deep meaningful relationships without putting the customer at the forefront of your business?