Ruth Crowley

Ruth Crowley

Job Title: Vice President Customer Experience Design

Company: Lowe's

A creative, resourceful and strategic senior leader with extensive experience rebuilding, restructuring, and re-crafting businesses and brands, driving sustainable success and collaborative culture across disciplines including Retail, Merchandising, Buying, Operations, Creative, Design, Branding, Product/Retail Development, and Customer Service/Satisfaction.

Core Competencies:
Brand Rebuilding & Revitalization | Strategic Planning & Execution | Business Restructuring & Streamlining | Retail & Product Development | Merchandising & Product Positioning | Customer Relations & Retention | Market Penetration & Growth | Board Communications & Relations | Corporate Culture Turnarounds

Specialties/Skills & Expertise:
Leadership & Team Building • International Operations Management • Licensing & Brand Development • Strategic Partnerships • Business Process Improvement • Product & Concept Development • Cost Reductions & Control • Board Governance & Relations • Performance Measurement • Store Design & Merchandising • Turnaround & Growth Situations • Pricing & Margin Improvement • Client Relationship Building • Continuous Process Improvement • Full Lifecycle Project & Program Management

Speaking at the following:

2:00pm - 2:45pm
B1: How to create a customer obsessed ethos throughout your organization

• Designing and starting customer experience transformation • Deciding which organizational structure will best serve your customer and your business • Is your company capable of responding to change – what to watch out for • The big question: will changing your organisational structure improve your customers’ experience?

11:15am - 12:00pm
Panel discussion: Bridging the gap between promise and reality

• Matching greater customer choice, knowledge, information and power to your CX and CS strategies • Your brand promise is determined by the customer’s experience and nothing else • Redefining your organisational structure to put the customer first • Who is really responsible for driving end-to-end customer experience in the organisation • Dealing with the… Read more.