Tamar Cohen

Tamar Cohen

Job Title: Vice President Customer Excellence & Innovation

Company: Zoetis

An engaging, high-energy customer strategy senior executive leader with proven broad-scope experience synthesizing client-centric strategies, employee communication and engagement, & community development to create a best-in-class human journey that impacts positively across silos while deepening business results. Proven track record leading management teams, driving cross-functional strategic initiatives, focusing on delivering best-in-class customer satisfaction and employee engagement programs

My breadth of experience includes full spectrum business strategy to execution: strategic ideation, new product/ service development across digital and multi-channel platforms, negotiations/ Buy-in operations and market research to continually develop and stay ahead of competitive advantages.

Areas of Expertise:
➢ Customer Experience Strategy & Omni-Channel Development (brick/mortar, digital, phone center, & employee engagement)
➢ Full-Spectrum Strategic Planning to Front-line Service Execution
➢ Segment Marketing, Journey Mapping, & Brand Alignment
➢ Change Management & Business Transformation
➢ Customer & Employee Engagement
➢ Customer Loyalty Program Design & Measurement
➢ Community program design within corporate programs

Speaking at the following:

2:45pm - 3:30pm
B2: Taking advantage of customer information across the business

• Getting operations, production, sales, marketing and customer services to work together • What to do with all the data? • How to exploit customer information across the organization to build a real competitive advantage • Leveraging company wide data and analysis to create value for customers

11:15am - 12:00pm
D1: Providing an intuitive experience

• It should be truthful, authentic and experiential – otherwise you will lose interest • Be open to collaboration, personalisation and creation • Self-service options should come as standard – these customers are tech-savvy, self-reliant and want it now • If you don’t live by and express your company values in everything you do, you… Read more.